- Bootstrap - You’re funding things yourself and/or with money from friends/family.
- Angels - Individuals writing checks to you out of their own bank account.
- Seed - First reasonably sized investment chunk. it could be from several parties/firms, or just one. This is generally the earliest stage a venture capital firm or institutional investor will engage.
- a, b, c, … - These are more formal/clear investment rounds from venture firms or institutional investors.
Who Plays Where?Entrepreneurs start things, and sometimes they’re willing to bootstrap them with they’re own money. In the beginning, we have entrepreneurs and sometimes their money. Whether we’re in high, or low, inflation environments often dictates whether an entrepreneur is required to use their own money.
Angels live in the space between idea inception, and more formal investment rounds. There are a zillion types of Angel investors investing for two-zillion different reasons. My friend Todd Vernon blogged recently about the “five types of angel investors.”
Venture Capital firms exist to invest and make money. Their motivation and purpose is simple and clear. When/where they invest, and on what terms and under what circumstances are highly variable though, but their motivation should always be clear to you; money. A good VC firm is armed with partners who have experience, steady hands, and a clear/concise investment thesis that they don’t ever deviate too far from (unless something catastrophic happens in the market place of course).
High Valuation Inflation Market
This is where we are at the moment. Investors have to put higher whole dollar amounts of money into a startup, when things are higher risk than they’d generally like to. They have to do this in order to compete against other investors for business (pieces of the equity pie that an entrepreneur creates). Not only do investors have to put higher whole dollar amounts on the table in a high inflation market, but they often have to do so for a smaller percentage of the company. Note, I don’t layer in the all-important ownership percentages in here. I should, but I wanted this to be somewhat legible. Maybe next time.
Low Valuation Inflation Market
If you’re an entrepreneur, you don’t want to be raising money in this kind of market. Investors are less willing to put a lot of money into a high-risk initiative. They have plenty of money to spend, but they’ll only write bigger checks when more of the risk is minimized. They’ll also likely take bigger percentage stakes earlier on.
This is really just the blend of the high and the low inflation markets. It’s the overall average of the markets over time.