YouTube quality

No offense to my friend at YouTube, market dynamics are what they are, but YouTube needs to evolve. With Apple TV now pumping YouTube content to my large HD screen in the house, I need remotely decent video quality. The cheap pixelated gunk that YouTube sends isn't going to cut it. I know there are high quality video sharing sites out there, but they're obviously not prolific . I wanted to use the ubiquitous YouTube this past year for my annual family video, but the quality was too poor. I opted for video sharing via my Apple .mac account which provides nearly six encoding quality options (it'd be nice if iTunes provided those same options for video download; 720p HD is too low as well).

Thanks in advance to all the iTunes and YouTube product folks and engineers now scrambling to make my dream a reality ASAP.